Finally I asked a food scientist friend to help me create a special liquid blend of natural fruit flavors and stevia leaf extract to squeeze in water. It took us over a year and 135 different formulations to land upon the blend that tasted better than bottled sugary drinks! It was the most fun trial-and-error I’ve ever had. ;) I called our special blend “STUR” and proudly wrote on our label that it had 0 calories, 0 sugar, 7 essential vitamins, and NO artificial sweeteners, colors or flavors.
In the weeks and months since, our family and friends couldn’t get enough of STUR. Demand for our homegrown solution became so great that we were spending waking nights and weekends making STUR for others. That really pushed us to share our secret with the world.
P.S. “STUR” actually stands for “Savor The Ultimate Reason” – when we were pregnant, during the tough times, we always kept sight of our ultimate reason of building a family. For those of you trying to lose weight, manage diabetes, or just be healthier and drink more water – whatever your ultimate reason, we hope you stay confident and that STUR helps you reach your goals.